How can fraud prevention and great experiences coexist?

Absa Experience Design Collab (XDC) 2026: Designing for Trust

How do banks stop deepfake fraud without adding friction for real customers? In these highlights from Absa’s XDC 2026, iiDENTIFii CEO Marco Wagener unpacks good versus bad friction, the two pillars of digital trust, and how reusable digital identity could take paper out of your customer journeys.

What you’ll learn

  • Good friction versus bad friction, and how to tell them apart
  • Why trust rests on two pillars: establish it once, then reuse it
  • How customer education supports security
  • Where biometric re-verification fits in the fight against deepfakes

Speakers

Fraud prevention without friction: Absa XDC 2026 Speakers

  • Marco Wagener, CEO and Co-founder, iiDENTIFii
  • Sivan Lapidus, Executive Head of Design, Absa Personal and Private Banking
  • Bronwyn Bell, Head: Fraud Adjudication and Customer Management, Absa
  • Mahalingam Subramanian, Lead Specialist: Digital and Innovation, Absa Personal and Private Banking
  • Fundile Nkosi, Process Design Lead, Absa Personal and Private Banking

FAQ

  • What is good friction? A security step that customers notice and understand, so it builds trust instead of slowing them down.
  • What is biometric re-verification? A quick face check that confirms the person transacting is the same person who was verified at onboarding.

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