As we mark the end of Global Entrepreneurship Week this November, we want to tip our hats to our own entrepreneurial leadership team who have been dedicated to reshaping digital identity across Africa for the past five years.
The driving force behind iiDENTIFii is a team of South African entrepreneurs – Gur Geva, Lance Fanaroff, Murray Collyer, and Marco Wagener. Each member of the leadership team brings distinctive expertise, collectively shaping a company that not only identifies upcoming digital trends but also implements them on a considerable scale within Africa’s burgeoning digital identity verification market.
Their journey began with a mission to pioneer a digital solution tailored to Africa’s unique requirements. Recognizing the emerging trend of biometric identity authentication in the face of evolving cyber threats, the team foresaw its pivotal role in securing access to essential services and funds.
Beyond being a mere trend, digital identity plays a critical role in combating global crime. CEO Gur Geva’s firsthand experience witnessing an alarming incident at a park resonated deeply, emphasizing the pressing need for robust identity verification systems. This pivotal moment propelled the team to create iiDENTIFii’s pioneering remote biometric identity solution, offering unparalleled security measures.
Lance Fanaroff, co-founder and Chief Strategy Officer, contributes practical insight into the latest technology trends and the necessary infrastructure. His expertise lies in recognizing the pivotal role of biometric identity authentication amid evolving cyber threats and its significance in securing access to essential services and funds.
In an ever-evolving landscape of crime, especially in realms like money laundering and cybercrime, COO Murray Collyer’s past encounters underscored the adaptability of criminal activities. This realization became the catalyst for his pursuit to be part of an innovative solution continuously evolving to counter sophisticated criminal tactics.
CTO Marco Wagener’s expertise in software architecture and engineering has been instrumental in establishing iiDENTIFii’s robust technology platform. The company’s technology aligns with global best practices, ensuring compliance with stringent security frameworks set by top audit and security firms.
iiDENTIFii’s commitment to an accessible, scalable face biometrics tool has garnered significant attention from leading banks and investors. Its integration with government databases and adoption by multiple Tier One banks in Africa highlights its immense potential. Achieving Microsoft co-sell status in 2021 and securing $15 million in growth capital in 2022 underscores its trajectory towards providing secure biometrics on a larger scale.
The resolute commitment of the iiDENTIFii team to championing digital identity in Africa remains unwavering. Their collective strengths and expertise continue to drive the company’s trajectory forward, exemplifying the spirit of entrepreneurship and its transformative potential in reshaping Africa’s digital identity landscape. As Global Entrepreneurship Week draws to a close, iiDENTIFii stands as a testament to innovation, determination, and a steadfast commitment to positive change.
